Our Story
Once upon a time…
Lonely Kids Club was formed in 2010 by a boy called Warwick. At this time he was failing his construction degree and had an unhealthy addiction with T-shirts. Eventually the decision was made to drop out of construction, and instead fly over to Europe for a while, returning with a solidified idea to launch a gender neutral clothing brand and pursue his dream. Driven by this passion, Lonely Kids Club was launched officially in the early months of 2011, as an independent label that believed in the principle that clothing should be personal.
No sweatshop is involved…
Lonely Kids Club is a brand that is kept alive by the support it receives. We try give back to those who dig our clothes by keeping the threads both affordable and of exceptional quality. We refuse to waver on any of our principles such as our belief in ethical production and sustainability. We also refuse to mass produce any of our goods as we believe in individuality. Despite the rapid expansion the brand has received in recent years, every item is still sent with free gifts and every T-shirt is still printed personally by either the label’s founder or another member of our small team. No sweatshop is involved in any phase of production.
A Slow Fashion Process…
Lonely Kids Club firmly believes in the principles of slow fashion. We work with a seamstress in Sydney on handmade small batch products, and otherwise print all of our ethically produced garments on order ourselves here in Sydney. We focus on environmental impact reduction, use leftover materials often, and do not discard any clothing. All our items are packed and shipped with love from our studio in Sydney.
Australia's established gender neutral brand…
Encouraged by the personal experiences of the brand's owner, we launched our website in March, 2011 with the mission to offer completely gender neutral clothing. No items are categorized by gender, we don't segment our marketing to target any gender(s) and we use simpler sizing guides to help provide a more accessible order process. Gender Neutral Clothing and accessibility are at the core of our brand values.
A supportive community…
Lonely Kids Club promotes our own community/safe space called Lonely Kids Club Club, which is a private Facebook group anyone is welcome to join. We create a fun atmosphere where people can feel comfortable posting selfies, reach out for help if needed, or just post wholesome memes. We dedicate time to creating fun activities for the group and invite you to have a look and make your first post.
Always welcome…
Lonely Kids Club is also an avid supporter of mental health awareness. We are very vocal on social media about supporting mental health awareness and making it a less taboo subject. We are also very passionate about diversity, equality and breaking down gender stereotypes. Lonely Kids Club is a safe space that invites people of all ages and gender identities to enjoy our clothing. You’re always welcome in this family.